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That chapter is well written and fascinating. It prompts a few thoughts.

1. ‘Digitalization’ means what? A transition from drafting software (already digital) to… what?

2. Is the industry very different where you are compared to the US where I’m from? Maybe I don’t quantify this right but in the US the move to modeling softrware in AEC went past the tipping point a long time ago, 20 years…

3. The US example in my experience may not actually prove comparitively better. More, or many more, moved to digital modeling and some degree of drawing automation, but the outcomes may not be favorable in comparison.

4. The stories you tell of resistance to making the same move, really resonate. Having done it the way it was done in the US, I respect people who see reasons clearly to continue what they’re doing without it.

5. The stories you tell reinforce in my mind the creeping sensation that there is something foundationally wrong with an entire generation of AEC software development. It may in fact not have been designed to do what’s really needed

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Yes, I do share your belief that something is fundamentally wrong with the AEC software.

1. It's mostly digitizing old processes instead of digitalizing. The story about customers wanting faster horses comes to my mind.

2. Most available mainstream products are cash cows, all the innovation happened 20 years or more ago.

3.

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